About the author
First of all, I just want to say that SMARTdesks is a creative, design incubator, like no other organization I have ever witnessed. I've been with this company, starting as a marketing consultant in 2000, joining their internal marketing team in 2004. As a marketer, the focus is to build a brand concept based on how we are different and why that difference makes us a better choice. From the beginning, SMARTdesks has made the focus bout how people and technology work together in a space, be it a classroom, and conference room, a strategy room, a military board of review space... an endless list. Every college and university, every business, law firm, healthcare organization... every client is different.
SMARTdesks is the only furniture company I know that starts with something basic and offers nuance and variation for every customer, building every stick of furniture to order. And when technology changes, the way that technology is integrated into the furniture changes. SMARTdesks was the first company I knew of that designed for the user space needs based on technology integration. The only game in town was a company that mounted the huge cathode ray tube under glass, way back before flatscreen monitors and laptops were in common use. Schools showed pictures of their computer labs with students craning their necks to view the screens stacked high on top of CPUs and huge external drives. Wires snarling everywhere. And SMARTdesks was all about making the space ergonomic, getting CPUs under the desktop, finding ways to avoid positioning monitors under reflective glass to get them out of the way.
So, with gratitude for being given a way to connect the creativity of this company to the needs of its marketplace, I am John Kessell, Creative Director and VP Marketing. Although I have authored a few feature articles, press releases, ads, videos, brochures and such, this is my first blog. I'm not a furniture designer, but I understand the process and I couldn't be prouder to serve this incredible team. If you have any questions or comments for me to share with the team, please join the forum.
SMARTdesks is the only furniture company I know that starts with something basic and offers nuance and variation for every customer, building every stick of furniture to order. And when technology changes, the way that technology is integrated into the furniture changes. SMARTdesks was the first company I knew of that designed for the user space needs based on technology integration. The only game in town was a company that mounted the huge cathode ray tube under glass, way back before flatscreen monitors and laptops were in common use. Schools showed pictures of their computer labs with students craning their necks to view the screens stacked high on top of CPUs and huge external drives. Wires snarling everywhere. And SMARTdesks was all about making the space ergonomic, getting CPUs under the desktop, finding ways to avoid positioning monitors under reflective glass to get them out of the way.
So, with gratitude for being given a way to connect the creativity of this company to the needs of its marketplace, I am John Kessell, Creative Director and VP Marketing. Although I have authored a few feature articles, press releases, ads, videos, brochures and such, this is my first blog. I'm not a furniture designer, but I understand the process and I couldn't be prouder to serve this incredible team. If you have any questions or comments for me to share with the team, please join the forum.
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